CARESSA
CREATIVE LOGO

Client

Caressa Creative

Deliverables

Logo
Brand Identity

Skills

Illustrator
Photoshop

Paid

Brief

I was tasked with designing a logo for a web designer that represented her polished, feminine aesthetic and outlived the trends.

Goals

Create an elegant, fun logo and brand that builds recognition. Make marks that are versatile enough to grow with Caressa’s design endeavors.

Outcomes

I delivered a package of multiple logo variations, a repeatable pattern, font and color guidelines, and sample imagery. Most of my logo projects follow a similar workflow to this one.

CARESSA CREATIVE

Caressa Creative is a small web design studio based out of Central California. The owner specializes in social media marketing and digital design spaces. Her brand has evolved to encompass a more sophisticated, yet fun look; she reached out to help refresh the visuals.

PROCESS

As with all logo projects, this brand started out with a sheet of rough sketches. I was asked to include “cloud” elements within the brand somehow; many of the initial sketches are me playing around with that brief.

In the end, I created a clean typographic version of the brand name accompanied by a stylized logomark.

I worked iteratively with Caressa — meaning we went through several rounds of feedback and revisions before we settled on the final brand form. Below are a few marks that we liked but didn’t make it through to the end.