Pairfect App Design
DESSERT DONE RIGHT.
PAIRFECT
APP DESIGN
Deliverables
Logo
Brand Identity
Mobile UI/UX
Skills
Illustrator
XD
Coursework
Brief
I was tasked with creating a food discovery and delivery app that brought together sweet treats and their complimentary salty pairings.
Goals
Design a robust, fun-to-use app. Create a brand identity that felt unique and versatile. Build high-fidelity prototypes that were accurate representations of the look and feel of the finished app.
Outcomes
I created a complete brand identity that fed into the UI/UX process. In the end, I delivered a logo, color palette, icon library, user research, and UI mockups.
PAIRFECT
A mobile guide to the perfect pairings of sweet treats and their salty counterparts for Foodies, Night Owls, and just about anyone with a sweet tooth. Pairfect helps its users find and order all of the best dessert combinations near them
Pairfect takes user-generated reviews of popular dessert options and combines them with other sweets, salties, sours, and savories nearby to create the perfect sugary duo. These combinations can be ordered directly in the app, delivered with services like Postmates, then saved as “Perfect Pairings” for future cravings.
Successful pairings produce more user reviews, ever-improving the pairing process.
SUBMARKS & APP BADGE
MOOD BOARD
TYPOGRAPHY
COLOR PALETTE
#2B1E10
#0F415C
#C74E42
#7E9240
BRANDING PROCESS
The design process for this app started slowly with market research, image sourcing, color explorations, a mood board, and then finally logo iterations.
The logo was ultimately a combination of the app’s name and the concept of ‘nearby.’ The fusing of the two ideas created a symbol of ‘food near me.’
Throughout this process, I wanted to emulate a feeling of youth and color; I wanted the app to feel sweet like dessert. In fact, the color palette and logo were directly derived from an image of a pear.
USER RESEARCH
Main App Functions
Collects profiles for restaurants and their specific dessert offerings
Organizes dessert listings on a navigable map for users to search through
Allows users to search for desserts of their liking, make ratings and reviews, save Perfect Pairings, and order food for delivery
Aggregates review data to suggest new pairings
Target Users
The Foodie
Explores the city, one restaurant at a time
Has strong opinions on food
The Nightowl
Loves restaurants that are open late
Not afraid to try new foods
The CEO
Loves convenient offerings
Uses food delivery services often
The Tourist
Opts to eat out while on vacation
Looks for recommendations from locals
User Personas
Anayah // 35
Marketing Manager for a large music label
Often runs large meetings for her team and stays late several times a month
Searches for her city’s BEST milkshake with her wife
Jack // 24
Grad student at UCLA finishing up his final year
Enjoys cooking but doesn’t always have time to
Often craves late-night snacks while studying
Kai // 28
Works part of the year on the West Coast
Lives in a vacation rental while away from home
Likes to host dinner parties with friends in his spare time
SITE ARCHITECTURE
Site Map
Wireframe Map
Login/Sign Up Sequence
Main Screens
UI/UX PROCESS
My process for this app was very iterative and had stopping points throughout for valuable testing and feedback. I started with a very robust idea that needed to be slimmed down and simplified — I wanted the app to be something unique, but had to make sure I wasn’t biting off more than I could chew.
Once all of the branding elements were sorted, I jumped into functionality design, user research, app organization, and eventually prototyping. My research helped me to keep my designs focused on the core functionality and properly cater the end product towards my target audience.
I utilized Illustrator and XD to flesh out my wireframes, often returning back to my site map to add and edit the structure.
In the end, I delivered prototypes full of color and personality. Future iterations might include functionality mockups, specific-case designs, and fully-designed integrations with existing delivery apps.
